# VICTORIA SALVADOR - Art Director & Senior Brand Designer Source: https://hello.cv/victoriasalvador ## Links - LinkedIn | https://linkedin.com/in/victoria-salvador-641771a5 ## About Art Director and Senior Brand Designer with over 10 years of progressive experience in leading comprehensive branding initiatives, editorial design, and visual communication strategies. Proven ability to define and elevate brand visual languages, build consistent identities, and drive market presence through innovative creative direction and strategic thinking. Expertise spans diverse sectors including architecture, fashion, real estate, and culture, with a robust portfolio of high-profile clients such as Netflix LATAM, Nissan, and Reebok. Adept at transforming complex concepts into compelling visual narratives and leading cross-functional teams. Fluent in English and Spanish, with conversational German proficiency. ## Work ### Freelance Brand Strategist & Creative Partner | FARE https://www.farespaces.com Directed visual identity and communication strategies for real estate developments, shaping brand presence and marketing collateral. - Directed the comprehensive visual identity and strategic campaign rollout for high-profile real estate developments, significantly enhancing market presence and sales enablement. - Managed and directed all visual content production, including photography, video, and sophisticated layout design for critical marketing collateral such as brochures, websites, and sales presentations. - Defined and established the distinctive tone of voice and cohesive design architecture, foundational to the rapid growth and brand recognition of a burgeoning property development firm. ### Freelance Brand Strategist & Creative Partner | URLO Studio https://www.urlostudio.com/ Led strategic brand initiatives and communication efforts for a design studio, focusing on market expansion and enhanced visual storytelling. - Spearheaded the comprehensive brand repositioning and identity refresh for URLO Studio, strategically preparing the firm for its successful expansion into the U.S. market. - Directed the end-to-end development and execution of dynamic content strategies, visual assets, and integrated communication materials across diverse digital and print platforms. - Pioneered innovative narrative frameworks and design solutions to compellingly showcase complex architectural projects, significantly enhancing client engagement and project understanding. ### Art Director & Strategic Planner | BLU!LAB https:// Advanced to a leadership role, driving strategic brand development and overseeing creative execution for diverse clients. - Orchestrated the development and execution of innovative brand strategies and comprehensive graphic systems for a diverse portfolio of clients across the LATAM region. - Co-led high-impact advertising campaigns for key clients including Bebemundo, La Holandesa, and La Verde, contributing to enhanced brand visibility and market engagement. - Initiated and implemented improvements to internal creative processes, significantly enhancing team efficiency and project delivery quality; mentored and developed a team of junior designers. ### Strategic Planner & Graphic Designer | BLU!LAB https:// Contributed to strategic planning and executed graphic design solutions, bridging creative and strategic objectives. - Contributed to the strategic planning and development of graphic design solutions for a diverse client base within the LATAM market. - Designed and implemented visual assets for marketing campaigns, ensuring brand consistency and creative excellence across various platforms. - Collaborated closely with senior leadership to refine project briefs and optimize design workflows, improving project outcomes. ### Senior Graphic Designer | BLU!LAB https:// Executed advanced graphic design projects, translating complex client briefs into compelling visual solutions. - Executed advanced graphic design projects, translating complex client briefs into compelling visual solutions. - Played a key role in the visual execution of campaigns, ensuring adherence to brand guidelines and creative vision. - Provided design expertise and support across multiple client accounts, maintaining high standards of design quality and meeting tight deadlines. ### Creative Graphic Designer | FCB&FiRe https:// Developed visual assets for major advertising campaigns across various media for international brands. - Developed and produced high-impact visual assets for integrated Above-the-Line (ATL) and Below-the-Line (BTL) campaigns for prominent international clients including Nissan Ecuador, Reebok, and Netflix LATAM. - Executed comprehensive advertising material design, spanning large-format billboards, dynamic digital banners, and engaging in-store graphics, reaching broad audiences and enhancing brand visibility. ### Art Director (Independent Project) | Altos Tonos Magazine https:// Independently directed the visual identity and production of a cultural magazine. - Conceived, designed, and directed the entire visual identity and aesthetic language for a cultural magazine, managing the project from initial concept through to final print production. - Provided comprehensive art direction for all visual elements, including photography, editorial layout, and cover designs, ensuring a cohesive and compelling reader experience. ### Creative Junior Multimedia Producer | Numbers Magazine https:// Supported multimedia content creation for a magazine. - Assisted in the production of multimedia content, including visual assets and digital layouts, for a dynamic publication. - Collaborated with the creative team to develop engaging visual narratives and ensure brand consistency. ### Multimedia Production Intern | OK TV Mainz https:// Gained foundational experience in multimedia production within a television environment. - Supported various aspects of multimedia production, including video editing, graphic creation, and content preparation. - Contributed to live broadcasts and studio productions, gaining practical experience in a fast-paced media environment. ## Volunteer ### Volunteer | Free the Children https:// Supported community initiatives focused on education and cultural exchange. - Actively participated in and supported educational and cultural exchange initiatives aimed at empowering communities in Latin America. - Contributed to on-ground activities, fostering cross-cultural understanding and community development. ## Education ### LABASAD – Barcelona School of Arts and Design | Art Direction for Communication & Graphic Design https:// ### Universidad San Francisco de Quito | Communications – Advertising & Graphic Design https:// ## Languages - English | Fluent - Spanish | Native - German | Conversational ## Skills ### Creative Direction & Brand Strategy Expert - Art Direction - Brand Strategy - Creative Leadership - Visual Communication - Market Positioning ### Visual Identity Systems Expert - Brand Guidelines - Logo Design - Typography - Color Theory - Design Systems ### Art & Editorial Direction Expert - Editorial Design - Layout Design - Photography Direction - Magazine Design - Print Production ### Strategic Campaign Planning Proficient - Campaign Development - Content Strategy - Marketing Communications - ATL - BTL ### Cross-Disciplinary Collaboration Proficient - Team Leadership - Project Management - Stakeholder Management - Mentorship ### Adobe Creative Suite Expert - Photoshop (Ps) - Illustrator (Ai) - InDesign (Id) - Premiere Pro (Pr) - After Effects (Ae) ### Figma Proficient - UI/UX Design - Prototyping - Collaboration ### Notion Competent - Project Management - Workflow Organization ### Lightroom Proficient - Photo Editing - Image Management ### AI Image Tools Competent - Sora - Midjourney - Generative AI ### TouchDesigner Beginner - Real-time Graphics - Interactive Media ## Source Read this profile on Hello.cv: https://hello.cv/victoriasalvador Create your free profile at https://hello.cv