VICTORIA SALVADOR

Spearheaded the comprehensive brand repositioning and identity refresh for URLO Studio, strategically preparing the firm for its successful expansion into the U.S. market.

Directed the end-to-end development and execution of dynamic content strategies, visual assets, and integrated communication materials across diverse digital and print platforms.

Pioneered innovative narrative frameworks and design solutions to compellingly showcase complex architectural projects, significantly enhancing client engagement and project understanding.

Directed the comprehensive visual identity and strategic campaign rollout for high-profile real estate developments, significantly enhancing market presence and sales enablement.

Managed and directed all visual content production, including photography, video, and sophisticated layout design for critical marketing collateral such as brochures, websites, and sales presentations.

Defined and established the distinctive tone of voice and cohesive design architecture, foundational to the rapid growth and brand recognition of a burgeoning property development firm.

Orchestrated the development and execution of innovative brand strategies and comprehensive graphic systems for a diverse portfolio of clients across the LATAM region.

Co-led high-impact advertising campaigns for key clients including Bebemundo, La Holandesa, and La Verde, contributing to enhanced brand visibility and market engagement.

Initiated and implemented improvements to internal creative processes, significantly enhancing team efficiency and project delivery quality; mentored and developed a team of junior designers.

Contributed to the strategic planning and development of graphic design solutions for a diverse client base within the LATAM market.

Designed and implemented visual assets for marketing campaigns, ensuring brand consistency and creative excellence across various platforms.

Collaborated closely with senior leadership to refine project briefs and optimize design workflows, improving project outcomes.

Executed advanced graphic design projects, translating complex client briefs into compelling visual solutions.

Played a key role in the visual execution of campaigns, ensuring adherence to brand guidelines and creative vision.

Provided design expertise and support across multiple client accounts, maintaining high standards of design quality and meeting tight deadlines.

Developed and produced high-impact visual assets for integrated Above-the-Line (ATL) and Below-the-Line (BTL) campaigns for prominent international clients including Nissan Ecuador, Reebok, and Netflix LATAM.

Executed comprehensive advertising material design, spanning large-format billboards, dynamic digital banners, and engaging in-store graphics, reaching broad audiences and enhancing brand visibility.

Conceived, designed, and directed the entire visual identity and aesthetic language for a cultural magazine, managing the project from initial concept through to final print production.

Provided comprehensive art direction for all visual elements, including photography, editorial layout, and cover designs, ensuring a cohesive and compelling reader experience.

Assisted in the production of multimedia content, including visual assets and digital layouts, for a dynamic publication.

Collaborated with the creative team to develop engaging visual narratives and ensure brand consistency.

Supported various aspects of multimedia production, including video editing, graphic creation, and content preparation.

Contributed to live broadcasts and studio productions, gaining practical experience in a fast-paced media environment.

Actively participated in and supported educational and cultural exchange initiatives aimed at empowering communities in Latin America.

Contributed to on-ground activities, fostering cross-cultural understanding and community development.